United Airlines announced a major expansion from this summer, the latest step in a turn-around effort by the USA’s No. 3 airline.
The sweeping expansion will bring United to four destinations it does not currently serve and add 16 non-stop routes to the carrier’s route map. The airline also unveiled the addition of six seasonal routes and plans to boost flights on 15 routes it’s already flying. United also confirmed plans to renew a relationship with former affiliate Air Wisconsin, which would fly up to 65 regional jets under the United Express brand.
United hopes its shift into expansion mode – coupled with recent service and product upgrades – will help it win back customers it’s lost to rivals American and Delta since its “rocky” merger with Continental in 2010.
“We’ve been shrinking, and our competitors have been…