Graj + Gustavsen Creates “Everyday Reimagined” Campaign for Supima®

As agency of record for Supima®, G+G’s goal is to position Supima as a luxury ingredient chosen by discerning brands and designers. For 2017, G+G is celebrating a philosophy of “art not ads” with the “Everyday Reimagined” campaign, honoring brands bringing passion and artistry to reinventing the essentials, making the everyday exceptional.

“We wanted to engage the consumer, rather than sell them,” says Ashley Graj of G+G. “Our goal was to deliver an artful campaign that transcends traditional advertising while also providing context to the shared values of Supima and its partners,” adds Peter Carberry of G+G.

Amsterdam-based duo Scheltens & Abbenes…

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