Amazon.com’s Twitch to start selling video games on its site

The move will pitch Twitch, a YouTube-like social platform, against existing electronic game bazaars built by the likes of Valve. But the effort is designed in part to funnel cash to the players who create the content that draws millions to the site.

Amazon.com’s Twitch, a popular streaming service where video-gaming fans watch their favorite gamers play, is taking a page from its corporate parent — by selling the games themselves.

The move will pitch Twitch, a YouTube-like social platform, against existing electronic game bazaars built by the likes of Valve, Activision and others. But unlike those marketplaces, Twitch’s effort is tightly linked to video-game streaming sessions, and is designed in part to funnel cash to the players who create the content that draws millions to the site.

“Our goal is not to become a game store,“ Matt McCloskey, vice president of…

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